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The best customers, the affluent, upscale market you're targeting, can also be the most demanding and the toughest to reach. But now you can get your message directly to them, in the most receptive atmosphere, with one easy media buy: The combined Performing Arts Program. Each season PAPI publishes an average of 450,000 programs which are hand delivered to patrons at each and every scheduled event.
Demographics compiled from the Performing Arts Patrons Survey.
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Gender |
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Male 40%
Female 60%
Age 34-45 (69%) |
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Education |
High School Grad 3%
Some College 12%
College Grad 49%
Advanced Degree 36% |
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Paramount |
Once or More 48%
Season Subscriber 8% |
|
Zach Scott |
Once or More 37%
Season Subscriber 4% |
|
PAC @ UT |
Once or More 46%
Season Subscriber 14% | Source Data: The Media Audit-Austin International Demographics, Inc., Plus Group Patron Survey
PAPI Arts Patron Report 98-2002 |
|
Ballet |
Once or More 49%
Season Subscriber 7% |
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Symphony |
Once or More 56%
Season Subscriber 11% |
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Opera |
Once or More 37%
Season Subscriber 15% |
|
Occupation |
Professional 66%
Military 1%
Home Maker 2%
Technical 4%
Sales 4%
Retired 11%
Manager 1%
Blue Collar 1%
Student 10% | |
|
Computer |
Own Computer 100%
Internet Connect 100%
Website 10%
Internet Purchase 90% |
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Household |
Household Income $155,000 +
Family Size 2.15 |
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Credit Cards |
AmExpress 27%
Visa 76%
Master Card 54% |
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Activities |
Purchased A Car 38%
Purchased A Home 11%
Purchased Furniture 39%
Purchased Jewelry 49%
Purchased Airline Tickets 65%
Traveled 63%
Purchased Life Insurance 15%
Investment/Retirment 30%
Joined A Private Club 13% | |
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