You've been seeing these codes everywhere.
And though they seem exciting,
Are you still uncertain what their purpose is?
What is QR Code Technology?
Simply put, it’s a digital barcode. But for those who want to dig a little deeper, Quick Response (QR) Codes are scan-able codes with words embedded in them that direct the scanner to a specific URL. That URL can be anything from a website’s home page to a video, blog post, social media channel, and more.
Even more important than understanding their capability from a technology standpoint is their strategic capability for your SMB. Let’s look at a few ways you can use QR Codes to better engage your target market and help spread the use of this technology:
Marketing Materials
- Want an easy way to keep your collateral material fresh? Add a QR Code that directs readers around your website, lets them access special features like how to videos, podcasts or photo galleries
- Hoping to gain more followers on your social channels like Twitter or Facebook? Pass out cards at networking events with QR codes directing to your pages.
Bringing the Offline Online
- Allow interaction between the virtual and physical worlds with QR codes that take scanners to your Yelp! page or redirect them to a page of your site dedicated to creating buzz—a message board of sorts with capability to post photos or videos of themselves in your store.
Feeling better about using these codes for your business needs? Great! We’re not done yet…
Now that the wheels are spinning, you’re starting to feel overwhelmed thinking about the steps to implement these ideas.
That’s where we come in!
PAPI Advertising
- When you purchase our advertising package, we make it easy to incorporate QR Codes into your ad. Let us know where it should lead and we’ll send the finished code your way! This is an opportunity to actively engage the program audience; you can send them to your site, blog, behind-the-scenes videos, and more!
- As an advertiser, you can also opt-in to our PAPI Perks Program. Perks are audience-only incentives found within the pages of the program, which readers scan to access. These incentives range from promotions on Personal Training or Graphic Design Services to post-show drink and dinner deals.
What it looks like to "redeem" a Perk:
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Ready to get started using PAPI to help your business implement QR Codes in advertising?
Take a look at our
Media Kit or Drop us a line
info@artspro.com, we'd love to chat with you!