Circulation Demographics
The best customers, the affluent, upscale market you're targeting, can also be the most demanding and the toughest to reach. But now you can get your message directly to them, in the most receptive atmosphere, with one easy media buy: The combined Performing Arts Program. Each season PAPI publishes an average of 450,000 programs which are hand delivered to patrons at each and every scheduled event.
Demographics compiled from the Performing Arts Patrons Survey.
| General |
Opera |
Activities |
| Male - 40% |
Attended Once or More - 37%
|
Purchased a Car - 38% |
| Female - 60% |
Season Subscriber - 15%
|
Purchased a Home - 11% |
| Age - 34-45 (69%) |
|
Purchased Furniture - 39% |
| |
Occupation |
Purchased Jewelry - 49% |
| Education |
Professional - 66%
|
Purchased Airline Tickets - 65% |
| High School Grad - 3% |
Military - 1%
|
Traveled - 63% |
| Some College - 12% |
Home Maker - 2%
|
Purchased Life Insurance - 15% |
| College Grad - 49% |
Technical - 4%
|
Investment/Retirement - 30% |
| Advanced Degree - 36% |
Sales - 4%
|
Joined a Private Club - 13% |
| |
Retired - 11%
|
|
| Paramount |
Manager - 1%
|
|
| Attended Once or More - 48% |
Blue Collar - 1%
|
|
| Season Subscriber - 4% |
Student - 10%
|
|
| |
|
|
| Zach Scott Theater |
Computer |
|
| Attended Once or More - 37% |
Own Computer - 100%
|
|
| Season Subscriber - 4% |
Internet Connect - 100%
|
|
| |
Website - 10%
|
|
| Performing Arts Center @ UT |
Internet Purchase - 90%
|
|
| Attended Once or More - 46% |
|
|
| Season Subscriber - 14% |
Household |
|
| |
Household Income - $155,000+
|
|
Ballet Austin
|
Family Size 2.15
|
|
Attended Once or More - 49%
|
|
|
Season Subscriber - 7%
|
Credit Cards
|
|
| |
American Express - 27%
|
|
| Symphony |
Visa - 76%
|
|
Attended Once or More - 56%
|
Master Card - 54%
|
|
Season Subscriber - 15%
|
|
|